Sigma Rock & designer Umair Zafar collaborate to promote Lucknowi Chikankari & Embroidery

Sigma Rock Infra Ventures Pvt Ltd – a Lucknow-based real estate company believes and stands for integrity and ethics and this was amply evident in their untiring effort to support and promote the small craftsmen and karigars of Lucknow. Sigma Rock presented celebrity designer and stylistUmair Zafar’s Chikankari Summer Collection 2014 on 1st March at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen andkarigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp  for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.

Lucknow based designer Arshi Jamal also show-cased his ethnic collection as the guest list included young and energetic minister Naved Siddiqui,  Major General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai, Shashank Agarwal, former Indian women’s cricket team captain Nighat Khan, Asst Director – Ministry of Communication Ravi Pratap Singh,  Urban Fashion Franchise Head Shoaib Zafar and many others.

Gorgeous Rituparna Sen Gupta, the show stopper for Umair Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie Lobo made the night more appealing with his synchronized choreography. Rupa Khurana and Rajesh Tandon anchored the gala event.

According to Asrar Ahmad Khan, Director Sigma Rock, “We being housing providers relate directly to fashion and lifestyle. This event is one more form to connect people with fashion and lifestyle.  This is yet another feather in our cap. The aim for Fit and Fashion 2014 is to create awareness about fitness and fashion among Lucknowites.”

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